The Plastic Logic E-Book reader which uses the same technology as the Sony reader and Amazon Kindle, but is also flexible like an actual book, allowing you to bend it and roll it up for convenience. Measuring approximately 2.5 times bigger than the Amazon Kinddle (8.5×11 inches), the Plastic Logic features support for Microsoft Office documents, PDF files and has built-in Wi-Fi connectivity.

The battery life for the Plastic Logic is supposed to outlast both the Amazon and Sony, according to the designers, lasting for days instead of hours. The contrast can easily be adjusted to read just as comfortably as an actual book.

The Plastic Logic E-Book Reader is scheduled to go on sale in 2009, but there has been no word as yet on estimated pricing per unit.